Liked: It was beautiful; the bar was awesome; the front staff were so nice and helpful.
Disliked: None.

Exceptional

I would definitely stay there...

Liked: Very very nice. From the room to the comfortable bed.
Disliked: When we first checked in, the lady just rattled off what she had to say but we couldn’t understand her. The bar was very expensive for drinks. Gave us drink tokens but couldn’t use them for a mixed drink.

Should have been a 9/10...

Liked: Excellent location for the basketball stadiumModern and new facilities Most staff were friendly and helpful
Disliked: Surprised at the addition charges and taxes when checking outDon’t order room service breakfast it comes in a box, some items were missing including the bacon! Raised it with the staff but was not offered a refundThe day manager was eating on duty and never smiled once, handed in previous guests spectacles I found in the room (?!?) she never asked for my room number-every thing seemed like to much trouble

Would come back again!

Liked: Beautiful view and clean. Great atmosphere.
Disliked: Heavy door that slammed and could hear people in lobby being loud.

Exceptional

Liked: The staff and service was exceptional. We will definitely be back.

Amazing hotel

Liked: We decided to stay at The Trade, Autograph Collection due to my daughter and her best friend attending the Suicide Boys concert, which was right across the street. My daughter had originally booked a room at The Days Inn since she used to work there as a housekeeper but I told her I didn't want to stay there since I was now going. I'm so glad I did because of the terrible reviews it had and how close this hotel was to the concert hall, you really can't beat the fact that it's right across the street. The hotel itself is absolutely beautiful! They have robes in the rooms for customers to wear and even have some in the lobby for sale, not that I would buy them there. I love wearing my robes, especially during the colder months. The hotel also had amazing soundproofing, I couldn't hear any noise coming from the other rooms, hallway, or even outside on the street, even after the concert got out! The room had a mini fridge, 3 small bottles of alcohol that were priced at $25/bottle or more, and free water bottles. The cabinet doors were soft close, which I love. I also loved the black matte fixtures, cool looking light when you first entered the room, the big round mirror in the bathroom that was both front and back lit, the list is endless. We got 1 free beer token/daily that needed to be used by 6pm (I think) for the 1st floor bar but didn't use them because I don't drink and the girls don't like beer. They had patio heaters outside for the smoking area, which was nice. You needed to scan your key card to ride the elevator to get to your room that's higher up due to them having multiple restaurants onsite, including a rooftop restaurant.
Disliked: I didn't like how expensive valet parking was at $49/night plus tax, you had to use the online valet service, instead of paying cash, I think it came to around $110 for 2 nights with tax and that's not including a tip. The hotel has 3-4 restaurants with 1 of them being a bar/restaurant but the food was so overpriced we never went to them. I didn't like the sliding barn door for the bathroom door, it didn't lock, nor is it good for blocking sounds and smells when using the bathroom (don't get me wrong, I love the look but not on a bathroom).

Exceptional

Exceptional

Beautiful hotel with extremely disappointing...

Liked: The facility itself is new and lovely. The rooms were comfortable, and it’s nicely located to all of the great things there are to do in Milwaukee and near Fiserv
Disliked: My reservation was completely screwed up. I booked a Queen room originally, and then upgraded on Booking.com to a King suite which was fully confirmed. When I showed up, the hotel said my reservation was cancelled, which isn’t true. It was really disappointing time because I was in town for a wedding and the upgrade to the suite was to have extra room for the groomsmen to get ready. The hotel did provide me with an alternate option to have a conjoined room with a family member to give us some space, but even that was not managed properly as they only booked me for 3 days and not 4, and so I had to fight to extend my stay. Really frustrating and the desk staff were not empathetic at all.