Sort out the finer details mentioned to encourage a re-booking.

Liked: General cleanliness.
Disliked: No TV remote; telephone to call reception didn't work; light fitting right over bed hanging off.

Good

Great value for money and...

Very good

Liked: Comfortable room and food in restaurant was good and staff helpful
Disliked: No clear direction to entrance from the services side was wandering around for a bit looking for entrance

Very good

Travelling for work good location...

Liked: Location
Disliked: Not much choice of meals at the time I arrived

Great value, always a great...

Liked: Everything.

Passable

Liked: Staff worked hard but they were understaffed.
Disliked: Couldn't adjust shower temperature. Nothing around.

Very good

It was fine.

Liked: Just off the motorway
Disliked: There was a panic when we arrived as they didn’t have the room we’d booked (family room). Luckily they found us a double.