Superb

Big room, good brekker, nice...

Liked: Good big room, with view of the Dartford crossing (QE2 Bridge). Well sound-proofed windows. Great value for 65 quid incl a good cooked breakfast/sundries. I gather it's often much pricier though. Staff nice and friendly. Didn't realise it's a franchise, so maybe a smaller company means less corporate in staff attitude. Small desk and a chair, which is always a bonus. Very large bed. Plenty of pillows.
Disliked: Restaurant/bar/breakfast area was a bit cold. Room was a bit cold until warmed up by the aircon. I'm not a fan of aircon. Access for pedestrians is a bit of a pain, as there are no gates in the perimeter fence (presumably a security thing), and you have to walk round and come in via a road. Funny how it's assumed everyone drives to hotels (I walked from Dartford Station, about 25 mins).

Exceptional

Superb

Liked: Friendly reception staff
Disliked: The toasties was greasy and noyngreat although grateful for receptionist making it for me

Chilled, comfy and decently priced

Liked: Reception staff very friendly and welcoming. Was just off the motorway so perfect for our overnight stop off. Cheap car parking, helped us find a local takeaway for delivery, decent breakfast in with the price. Everything we needed

Exceptional

One male receptionist was very...

Liked: Good area
Disliked: Nothing

Exceptional

Good quality dog friendly stay...

Liked: We had a great stay good value easy to find and park, quick check in. Good price for close to London. Room great size comfortable and dog friendly. Staff very friendly to us and dogs.
Disliked: All OK.